Between July 25- August 31 2008, Apemin Tusnad organised an in-store communication campaign, called Izvorul Zanelor- For consumers thirsting for purity, in 18 representative retail stores of Romania. The main objective of the promotion was to create a special experience to all consumers, close to the Izvorul Zanelor brand spirit which communicates purity, healthy life, nature and beauty.

The promoter girls who were dressed as fairies offered gifts consisting of flowers, soap bubble makers and balloons.

All those who visited the Apemin Tusnad stand found out that:

• Izvorul Zanelor is a spring water
• Izvorul Zanelor helps you to discover the beauty and purity of nature, but also your inner beauty
• Izvorul Zanelor is a quality Apemin Tusnad product
• Izvorul Zanelor is a microbiologically pure water that has its origin in a region rich in water resources and it has a low mineral content
• Izvorul Zanelor invites you to adopt a healthy lifestyle
• Izvorul Zanelor offers you pleasant moments with your dear ones

In the same time, all the children who were accompanying their parents were invited to take part in a colouring contest which offered as prices 18 bicycles, 18 pairs of roller skaters and 90 basketballs. During the 6 weeks until the contest lasted, the parents brought back to the stores the drawings made by their kids. We have received in total 1000 drawings. The best drawings were awarded in the following way:

1st prize: 1 x bicycle
2nd prize: 1 x pair of roller skaters
3rd prize: 5 x basketball

There was one set of prizes for each participating store.